grow / connect / share
2026 VRCA Business Health Survey Report (May)
The VRCA has conducted their first 2026 Business Health Survey for regional and rural Victoria. Regional Victorian businesses are not in a “soft patch”. Many operators are now in survival mode. Our concerns are not just cost pressures; it is that businesses are working harder than ever while increasingly questioning whether the effort is sustainable…
Meet the artisan makers, growers, and producers in the Central Highlands of Victoria.
If it can be grown from our soil or produced locally, you’ll find it here!
Creating a sustainable and restorative Australia starts with the way that we connect with our food. We support impassioned farmers to grow, thrive, and collaborate with each other. Our goal revolves around providing a space for consumers to comprehensively source pure, healthy food that comes from the rich soils and lush landscapes of the Central Highlands in Victoria. This is an important first step in creating a resilient, robust, and environmentally conscious food system.
The diverse, artisanal produce from our region is full of character, integrity, and vibrant flavour. Many producers adopt a holistic, regenerative approach that supports local food sovereignty and ensures high value goods are delivered from farm to table.
The Central Highlands Region in Victoria encompasses 6 Shire areas of over 14,600 square kilometres. It stretches along the Great Dividing Range from The Grampians in the West to the Lerderderg State Park in the East, and from the Golden Plains in the South to The Pyrenees in the North.
The Central Highlands region supports a range of cropping, livestock, and boutique businesses that ranges from truffles to beekeeping, flowers to cured meats, vineyards to distilleries, and so much more.
